swee2ooth

Silly Name, Serious Mission

The Breif

Jaw-droppingly good, diabetic friendly. Swee2ooth literally shakes up the bland status quo with nutritional drinks for people with type 2 diabetes that actually taste good – and don’t look like medicine.

The Solution

We worked with the Swee2ooth team to develop their brand and design their packaging. There are a lot of myths about Type 2 diabetes, and we set off to challenge them from the outset with their branding. The two biggest misconceptions are that it only affects a certain demographic, and once you’re diagnosed you’re stuck in a flavorless world for life.

Every aspect of their branding is meant to dispel these myths. Swee2ooth stands out as an inclusive & empowering brand that aims to bring much-needed change for people with Type 2.


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