BollyX

The Bollywood Workout

Visual Identity
Brand System
Marketing Assets
UI Design
Web Design
Web Development
Graphic Design
Brand Strategy

The Brief

BollyX draws inspiration from Bollywood dance routines to create a truly unique workout experience. They pair south asian choreography with high-intensity interval training (HIIT), resulting in incredibly fun and effective workout sessions — burning up to 800 calories in a 50 minute session is no joke.

The Solution

We started working with BollyX when they were just testing classes at a couple of locations in Boston. Over the years we have defined their branding, created their ever-evolving website, developed collateral, started their merch store, helped produce their first music video, created an video-on-demand workout platform, and a custom instructor portal.

We've been there for BollyX through each stage of their growth, from those initial classes to a global community of instructors and enthusiasts that can't get enough of the BollyX brand, from a handful of small gyms to the national stage on Shark Tank. We are proud to continue being a part of the BollyX family as their design & marketing arm. Are you ready to unleash your inner rockstar?

UI/UX for BollyX website and web apps
Website design and dev for BollyX
Print design, business cards and postcards for BollyX

The Results

"Condensed is just as much a part of the team as any employee we have. They process 90% of our company's revenue and are responsible for our 400% year-over-year subscriber growth for the past five years. They’ve been there since day one."

Shahil Patel– Co-Founder BollyX