Brand Blog

A repeating pattern of the condensed with variation of color from browns to bright yellows and reds, inspired by the op art of Julian Stanczak

How Much Does Branding Cost in 2026

How a Brand Name Became an Identity :: Testudo Advisory

Brave Me - Branding

an image of three checkmarks - featured image for our branding checklist

The Startup Branding Checklist: 10 Things Every Startup Needs to Build a Brand That Scales

Estated – Branding

The Depot Theater Identity by Condensed

The Depot Theater – Brand Refresh

Resurgens Strategies – Branding

Topfield Equestrian Center Re-brand

The 607 Studio Identity by Condensed

607studio – Visual identity

Featured image for Packaging Design post by condensed, just the word packaging repeated three times... did we say packaging, yes we do packaging

Best Packaging Design Agencies

Your Brand's Enemy is Your Friend

10 Best Branding Agencies for Startups

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We're Hiring: Freelance Graphic Designer

cool old image of Singer James Brown being greeted by fans upon his arrival at Kaduna Airport, 1970. Photo by The New York Public Library. We put a right color wash on it to make it look energetic.

How To Visualize Your Brand As A Person

stylized cover page from one of our style guides

The difference between a Brand Guide and a Style Guide

original art for Elemental by condensed, it's a spirograph inspired light weight stroke pattern in indigo and purple

Original Art for Elemental

Staying On Brand

Branding for Anckor Workouts

Visual Identity for The Good Face Project

Branding & Design for Good Face Project

stylized wrap photo from a BollyX photoshoot we helped produce

Fitness Startups need Strong Branding

A stylized photo of Ben Franklin - featured image for our online strategy post which has a quote by him

Your Online Strategy

a small star singled out in a big sky, with the word 'you' under it. Featured image for Onlyness Statement post.

The Onlyness Statement

stylized image of an ad we created for eLama

Messaging & Display Ad Design for eLama

Four Condensed logos - featured img for 'about a brooklyn branding agency' post

About a Brooklyn Branding Agency

pitch deck featured image - just a stylized box with the word pitch deck on it - genius

Elements of a Successful Pitch Deck

photo showing off event collateral for the Brooklyn Holiday Bazaar craft fair

Event Collateral Design for Holiday Craft Fair

Core Values of the Most Innovative Brands

artwork by George Woodman, repeating clusters of colorful shapes

Branding & Design for Art Foundations

The word NAMING on the hollywood hills instead of the hollywood sign, a woman in the foreground looking at it in the distance - featured image for our namingn post

Brand Naming for Startups

some icons signifying the elements of branding

What are the elements of branding?

home page for the home collective.

The Home Collective - Brooklyn

redesigned home page for Fishkin Lucks by Condensed

A Fresh Start for Fishkin Lucks, a Boutique Law Firm

5 Brand Strategy Basics for Startups

the word design in the typeface used for the Web Design Labs by Condensed - featured image

Web Design Labs

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5 Principles Of A Good Startup Name

image of a work by Kandinsky

Concerning the Spiritual in Art - the origins of color theory

stylized image of some sheep. don't follow the herd

Should you follow startup branding trends

Brand Strategy for Startups

stylized featured image for 'how to create a unique identity for startup'

How to Create a Unique Identity for your Startup

dollar signs featured image for 'avoiding costly mistakes when naming a startup'

Avoid this costly mistake when naming your startup