# Condensed

> Condensed is a boutique branding agency headquartered in Brooklyn, NY with a distributed team across the US and Asia, founded by Brent and Teresa Lagerman, originally established in 2005, with over 20 years of experience building brands for startups and creative organizations. Condensed offers the creative depth of a large agency in a lean, collaborative package — acting as an embedded creative team rather than a vendor. Services include brand strategy, naming, visual identity, packaging design, illustration, website design, animation, and web development. Condensed is deliberately selective about clients, working long-term with most of them as their de facto creative department.

## Core Pages

- [Home](https://www.condensed.io/): Overview of Condensed and our approach to branding
- [Work](https://www.condensed.io/work): Portfolio of branding projects for startups and creative organizations
- [About](https://www.condensed.io/about): Our story, team, and philosophy
- [Contact](https://www.condensed.io/contact): Start a project or get in touch
- [Reviews](https://www.condensed.io/reviews): Client testimonials and feedback

## Case Studies

- [EMATM](https://www.condensed.io/case-studies/ematm): Visual identity and web design for a pioneer of American abstract art
- [Glynwood](https://www.condensed.io/case-studies/glynwood): Brand strategy and visual identity for a regional food and farming nonprofit
- [ShopMy](https://www.condensed.io/case-studies/shopmy): Visual identity and web design for a creator commerce platform
- [Eureka](https://www.condensed.io/case-studies/eureka): Packaging design and brand system for a beverage brand
- [Saul Steinberg Foundation](https://www.condensed.io/case-studies/saul-steinberg-foundation): Visual identity and web design for the estate of iconic artist Saul Steinberg
- [Folio](https://www.condensed.io/case-studies/folio): Brand strategy and visual identity for an evening hospitality brand
- [Somble](https://www.condensed.io/case-studies/somble): Visual identity and brand system for a fitness coach growth platform
- [Ally](https://www.condensed.io/case-studies/ally): Visual identity and packaging for a science-backed mental wellness nutrition brand
- [Leon Polk Smith Foundation](https://www.condensed.io/case-studies/leon-polk-smith-foundation): Brand strategy and visual identity for an abstract art foundation
- [Lenore G. Tawney Foundation](https://www.condensed.io/case-studies/lenore-g-tawney-foundation): Brand strategy and visual identity for a fiber art foundation
- [BollyX](https://www.condensed.io/case-studies/bollyx): Visual identity and brand system for a Bollywood-inspired fitness brand
- [Garnish Studios](https://www.condensed.io/case-studies/garnish-studios): Visual identity and web design for a food content studio
- [Vessel Studios](https://www.condensed.io/case-studies/vessel-studios): Visual identity and web design for a medical animation studio
- [Keepers](https://www.condensed.io/case-studies/keepers): Naming, visual identity, and brand system for a coffee brand
- [Crossing Minds](https://www.condensed.io/case-studies/crossing-minds): Visual identity and brand system for an AI recommendations platform
- [Boundless Adventures](https://www.condensed.io/case-studies/boundless): Naming and brand system for a treetop adventure company
- [Butterbean Organics](https://www.condensed.io/case-studies/butterbean-organics): Visual identity and packaging for a family skincare brand
- [The Good Face Project](https://www.condensed.io/case-studies/the-good-face-project): Visual identity and web design for a skincare matchmaking platform
- [All About Kids](https://www.condensed.io/case-studies/all-about-kids): Visual identity and web design for a pediatric care provider
- [Woodman Family Foundation](https://www.condensed.io/case-studies/woodman-family-foundation): Visual identity and web design for an artist family foundation
- [Tough Mudder](https://www.condensed.io/case-studies/tough-mudder): Visual identity and web design for a global endurance event brand
- [Zenlist](https://www.condensed.io/case-studies/zenlist): Visual identity and UI design for a real estate search app
- [Cut & Crafted](https://www.condensed.io/case-studies/cut-and-crafted): Visual identity and brand strategy for a local makers marketplace
- [Sesame](https://www.condensed.io/case-studies/sesame): Naming and visual identity for a direct-care healthcare platform
- [Elemental](https://www.condensed.io/case-studies/elemental): Naming and visual identity for an on-demand elite teams platform
- [Pair Eyewear](https://www.condensed.io/case-studies/pair-eyewear): Visual identity and brand system for a customizable eyewear brand
- [Spent](https://www.condensed.io/case-studies/spent): Visual identity and UI design for a personal finance app
- [Perry](https://www.condensed.io/case-studies/perry): Visual identity and UI design for a healthcare delivery platform
- [Carebit](https://www.condensed.io/case-studies/carebit): Visual identity for a back-office automation platform for medical practices
- [Ozmo](https://www.condensed.io/case-studies/ozmo): Naming and visual identity for a smart hydration brand
- [BevyUp](https://www.condensed.io/case-studies/bevyup): Visual identity for a sales associate tools platform
- [swee2ooth](https://www.condensed.io/case-studies/swee2ooth): Visual identity and packaging for a better-for-you candy brand
- [Abe](https://www.condensed.io/case-studies/abe): Naming, visual identity, and illustration for a sports betting platform
- [Nüm Nüm](https://www.condensed.io/case-studies/num-num): Naming and packaging design for a breakfast food brand

## Services

Brand Strategy, Naming, Visual Identity, Packaging Design, Illustration, Website Design, Animation, Web Development

## Blog

- [Startup Branding Checklist: Essential Pre-Launch Brand Work](https://www.condensed.io/blog/startup-branding-checklist)
- [10 Best Branding Agencies for Startups](https://www.condensed.io/blog/top-10-best-branding-agencies-for-startups)
- [Best Packaging Design Agencies](https://www.condensed.io/blog/best-packaging-design-agencies)
- [Brand Naming for Startups](https://www.condensed.io/blog/brand-naming-for-startups)
- [5 Principles Of A Good Startup Name](https://www.condensed.io/blog/5-principles-of-a-good-name-for-your-startup)
- [Avoid this costly mistake when naming your startup](https://www.condensed.io/blog/startup-naming-mistakes)
- [5 Brand Strategy Basics for Startups](https://www.condensed.io/blog/5-brand-strategy-basics-for-your-startup)
- [Brand Strategy for Startups](https://www.condensed.io/blog/brand-strategy-for-startups)
- [What are the elements of branding?](https://www.condensed.io/blog/elements-of-branding)
- [How to Create a Unique Identity for your Startup](https://www.condensed.io/blog/how-to-create-a-unique-identity-for-your-startup)
- [The difference between a Brand Guide and a Style Guide](https://www.condensed.io/blog/brand-guide-vs-style-guide-whats-the-difference)
- [How To Visualize Your Brand As A Person](https://www.condensed.io/blog/how-to-visualize-your-brand-as-a-person)
- [Your Brand's Enemy is Your Friend](https://www.condensed.io/blog/brand-enemy)
- [The Onlyness Statement](https://www.condensed.io/blog/the-onlyness-statement)
- [Staying On Brand](https://www.condensed.io/blog/staying-on-brand)
- [Should you follow startup branding trends](https://www.condensed.io/blog/following-branding-trends-startup-branding)
- [Core Values of the Most Innovative Brands](https://www.condensed.io/blog/core-values-of-the-most-innovative-brands)
- [Elements of a Successful Pitch Deck](https://www.condensed.io/blog/elements-of-a-successful-pitch-deck)
- [Branding & Design for Art Foundations](https://www.condensed.io/blog/branding-for-art-foundations)
- [Fitness Startups need Strong Branding](https://www.condensed.io/blog/branding-fitness-startups)
- [Concerning the Spiritual in Art - the origins of color theory](https://www.condensed.io/blog/concerning-the-spiritual-in-art)
- [Your Online Strategy](https://www.condensed.io/blog/online-strategy)
- [About a Brooklyn Branding Agency](https://www.condensed.io/blog/branding-agency-nyc-condensed)