Say Goodbye to Overdrafts
Brigit is on a mission to make financial health easier for people living paycheck to paycheck. Born as a rebuke to predatory loans and hefty overdraft fees, Brigit employs AI to help people avoid the red, in a way that is seamless, guilt-free and automated. One less thing to worry about.
After working on their product for several months, the Brigit team realized their bootstrap branding wasn't resonating with their audience. The rebrand process focused on highlighting their unique qualities: seamless, simple, gets the job done. It's an approachable, non-judgy, user-friendly brand that's a far cry from the payday-loan industry.
We worked with the Brigit team to establish a solid brand strategy and provide direction to apply the new visual identity to their app UI. After the rebrand, they have successfully been gaining thousands of happy customers - a 4.7 rating average with 5K reviews on the iOS App Store is no joke.